CALORIE-CONSCIOUS SNACKING: WHY LOW-CALORIE-DENSITY FOODS LIKE POPCORN ARE TRENDING

Calorie density describes how many calories a food carries per gram. Popcorn is low in calorie density for its volume, and a 30g NuPop pack is 136-137 kcal with 5.7-5.9g of fibre.

WHAT CALORIE DENSITY MEANS

Calorie density is simply calories per gram. Foods high in water, air or fibre tend to be lower in calorie density than dry, fatty or sugary foods.

Popcorn is mostly air by volume once popped, so a portion looks substantial relative to its weight. That is a factual property of the food, not a health claim.

Single-serve packaging makes the number on the label the number you actually eat, which is why portion-fixed formats have grown in the snacking category.

NUPOP CALORIES AND FIBRE PER PACK

Figures are per 30g single-serve pack. All four flavours are HFSS compliant and use 100% natural flavours.

• NuPop Salted Caramel - 137 kcal, 5.7g fibre per 30g, 8 ingredients.
• NuPop Maple & Sea Salt - 137 kcal, 5.7g fibre per 30g, 9 ingredients.
• NuPop Apple & Cinnamon - 136 kcal, 5.9g fibre per 30g, 9 ingredients.
• NuPop Smoky BBQ - 136 kcal, 5.8g fibre per 30g, 10 ingredients.

FAQs

How many calories are in a pack of NuPop popcorn?

136-137 kcal per 30g pack. Salted Caramel and Maple & Sea Salt are 137 kcal; Apple & Cinnamon and Smoky BBQ are 136 kcal.

What does low calorie density mean?

It means a food carries relatively few calories per gram. Popcorn is a common example because popped corn is mostly air by volume.

How much fibre is in a pack?

Between 5.7g and 5.9g per 30g pack, depending on flavour.

Is NuPop HFSS compliant?

Yes. All four NuPop flavours are HFSS compliant under the UK rules for products high in fat, salt or sugar.

SHOP SINGLE SERVES

Every pack is 30g, so the numbers stay the numbers. Free UK delivery over £20. Explore the range.